http://www.starbucks.com/sorbetto/
it's like Pinkberry (after 10 minutes melted) without the toppings. I just used a straw to drink it.
and it only comes in one size 10 oz(small size) for $2.95.
Reasons for why they came out with it(and only in a small size)....they just introduced it to
1)get people to try sample Pinkberry if they haven't tried it, bringing more customers to Pinkberry
2)make Pinkberry enthusiasts want it even more --- if they think it doesn't stack up to the actual Pinkberry dessert
3)option if you can't get to pinkberry.
btw back in Oct of 07 Starbucks sent a $27.5 million cash infusion to Pinkberry to help expand the company's ventures.
Starbucks founder bites into Pinkberry
The red-hot frozen yogurt chain gets a big boost from the man who brought you the $4 latte, reports Fortune’s Matthew Boyle.
October 16 2007: 10:50 AM EDT
(Fortune) — Red-hot frozen yogurt chain Pinkberry has received a $27.5 million infusion of cash from Starbucks founder Howard Schultz’s venture capital firm, Fortune has learned.
The deal, which will be announced later today, confirms long-held speculation that Seattle-based Maveron - whose prior investments include eBay, drugstore.com, and Good Technology, now owned by Motorola - sees a bright future for Pinkberry, which was launched two years ago by a failed restaurateur and a former nightclub bouncer. (See story here.)
Schultz was not available to comment, but in a press release touting the deal he called Pinkberry founders Shelly Hwang and Young Lee “visionary entrepreneurs” and labeled their brand “a cultural phenomenon.”
The burgeoning chain now has 32 stores in New York and Los Angeles, and plans to grow by expanding its roster of company-owned stores and franchises. Hwang and Lee told Fortune earlier this year that they hope to have 50 locations by year-end. Stores in Las Vegas and London are also on tap.
Pinkberry’s tart-yet-sweet yogurt, topped with the customer’s choice of fresh berries, granola, or even Fruity Pebbles cereal, has won it a cult following that includes celebrities like Salma Hayek and Paris Hilton. (Mike Tyson once demanded his cookies and cream topping on the bottom, and the staff wisely complied.) It’s pricey - a large green tea with three toppings is nearly ten bucks - but Pinkberry’s largely female clientele doesn’t pinch pennies.
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